The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
journal article
Date Issued
2009-01-01
Author(s)
Abstract
An abstract of the article "The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study," by Jan R. Landwehr, Aparna A. Labroo and Andreas Herrmann is presented.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Association for Consumer Research
Publisher place
Duluth, Minn.
Volume
36
Number
-
Start page
751
End page
752
Pages
2
Subject(s)
Division(s)
Eprints ID
49394