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After Herzog: Blurring fact and fiction in visual organizational ethnography
Journal
Journal of Organizational Ethnography
ISSN
2046-6749
Type
journal article
Date Issued
2016-09-30
Author(s)
Abstract (De)
Purpose – The purpose of this paper is to introduce the unique artistic approach of film-maker Werner Herzog as an inspiration to rethink ethnographic studies in general and the notion of
reflexivity in particular.
Design/methodology/approach – This paper reviews the particularities of Werner Herzog’s approach to filmmaking, linking them to the methodological tradition of visual ethnography and especially the debate about the role of reflexivity and performativity in research.
Findings – Herzog’s conceptualization of meaning as “ecstatic truth” offers an avenue for visual organizational ethnographers to rethink reflexivity and performativity, reframe research findings and reorganize research activities. The combination of multiple media and the strong authorial involvement exhibited in Herzog’s work, can inspire and guide the development of “meaningful” organizational ethnographies.
Originality/value – The paper argues that practicing visual organizational ethnography “after Herzog” offers researchers an avenue to engage creatively with their research in novel and highly
reflexive ways. It offers a different way to think through some of the challenges often associated with ethnographic research.
reflexivity in particular.
Design/methodology/approach – This paper reviews the particularities of Werner Herzog’s approach to filmmaking, linking them to the methodological tradition of visual ethnography and especially the debate about the role of reflexivity and performativity in research.
Findings – Herzog’s conceptualization of meaning as “ecstatic truth” offers an avenue for visual organizational ethnographers to rethink reflexivity and performativity, reframe research findings and reorganize research activities. The combination of multiple media and the strong authorial involvement exhibited in Herzog’s work, can inspire and guide the development of “meaningful” organizational ethnographies.
Originality/value – The paper argues that practicing visual organizational ethnography “after Herzog” offers researchers an avenue to engage creatively with their research in novel and highly
reflexive ways. It offers a different way to think through some of the challenges often associated with ethnographic research.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed
No
Publisher
Emerald
Publisher place
Bingley
Volume
5
Number
3
Start page
202
End page
218
Pages
17
Subject(s)
Division(s)
Eprints ID
249321
File(s)