Markencontrolling - Sicherstellung der Effektivität und Effizienz der Markenführung

ISBN
340911968X
Type
book section
Date Issued
2004
Author(s)
Kaetzke, Philomela
Editor(s)
Bruhn, Manfred
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Markenführung, Band 2
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2004
Start page
1821
End page
1852
Pages
32
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
35176
File(s)
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Size

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Format

Adobe PDF

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