Markencontrolling - Sicherstellung der Effektivität und Effizienz der Markenführung

ISBN
340911968X
Type
book section
Date Issued
2004
Author(s)
;
;
Kaetzke, Philomela
Editor(s)
Bruhn, Manfred
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Markenführung, Band 2
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2004
Start page
1821
End page
1852
Pages
32
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
35176
File(s)
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Size

179.89 KB

Format

Adobe PDF

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