Retailing in Switzerland - Player, Strategies and Developments
Journal
European Retail Research
ISSN
1867-8785
Type
journal article
Date Issued
2009-11-18
Author(s)
Abstract
Retailing in Switzerland differs significantly from its European neighbours. The major reasons for these differences are trade-barriers, governmental regulations and certain consumer specifications.This paper introduces the main players in the Swiss grocery and non-food retail market. It shows current developments of concentration and market entrance of foreign retailers. As the Swiss retail market is highly saturated, there is little room for expansion within Switzerland. The consequent responses in the grocery sector are increasing competition between the established Swiss players and German hard discount retailers; vertical expansion into the production level of the food industry; and slight internationalisation tendencies. With the grocery sector being protected by trade barriers, the paper further presents the situation in non-food retailing, which is open to European competitors. Consequently, foreign players are much more present and stronger in the non-food sector.
Language
English
Keywords
Switzerland
Vertical Expansion
Retail Market
Internationalisation
Format Development
Hard Discount
HSG Classification
not classified
Refereed
Yes
Publisher
Gabler Research
Publisher place
Wiesbaden
Volume
23
Number
II
Start page
163
End page
190
Pages
28
Subject(s)
Division(s)
Eprints ID
57528