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2014 St. Gallen Consensus on destination management
Journal
Journal of Destination Marketing & Management
ISSN
2212-571X
Type
journal article
Date Issued
2015-06-01
Abstract
This paper summarizes the main insights of the second Biennial Forum on Advances in Destination Management (ADM), held in St. Gallen (Switzerland). Issues in five domains preoccupied the discourse of scholars and practitioners alike: (1) the definition of ‘destination', (2) the purpose and legitimacy of destination management organizations (DMO), (3) governance and leadership in destination networks, (4) destination branding, and (5) sustainability. For each domain, this consensus offers a purposeful research agenda grounded in the ADM?s community of destination management and marketing researchers. This paper builds on conference participants? collective sense-making efforts expressed over the course of the conference and in a dedicated consensus session.
Language
English
Keywords
Destination management
Consensus
Research
Practice
Agenda
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
4
Number
2
Start page
137
End page
142
Pages
6
Subject(s)
Division(s)
Eprints ID
240624