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  4. Actualizing Big Data Analytics Affordances: A Revelatory Case Study
 
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Actualizing Big Data Analytics Affordances: A Revelatory Case Study

Journal
Information & Management
ISSN
0378-7206
Type
journal article
Date Issued
2018-11-14
Author(s)
Dremel, Christian  
Herterich, Matthias  
Wulf, Jochen  
Vom Brocke, Jan
DOI
10.1016/j.im.2018.10.007
Abstract
Drawing on a revelatory case study, we identify four big data analytics (BDA) actualization mechanisms: (1) enhancing, (2) constructing, (3) coordinating, and (4) integrating, which manifest in actions on three socio-technical system levels, i.e., the structure, actor, and technology levels. We investigate the actualization of four BDA affordances at an automotive manufacturing company, i.e., establishing customer-centric marketing, provisioning vehicle-data-driven services, data-driven vehicle developing, and optimizing production processes. This study introduces a theoretical perspective to BDA research that explains how organizational actions contribute to actualizing BDA affordances. We further provide practical implications that can help guide practitioners in BDA adoption.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Elsevier
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/116482
Subject(s)

information managemen...

social sciences

business studies

Division(s)

IWI - Institute of In...

Eprints ID
255548
File(s)
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open.access

Name

Dremel et al. - Actualizing Big Data Analyitcs Affordancs - Pre-Print.pdf

Size

491.97 KB

Format

Adobe PDF

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