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ModaFusion on the global catwalk : A narrative approach to studying the ethical fashion industry
Journal
International Journal of Small Business and Entrepreneurship
ISSN
1476-1297
ISSN-Digital
1741-8054
Type
journal article
Date Issued
2011-09-29
Author(s)
Veenswijk, Marcel
Abstract
In this paper, we focus on discursive responses which emerge in the backstage of globalised ecopreneurship industries during the process of identity formation. The focal organisation is ModaFusion, a young international fashion organisation, based in Rio de Janeiro. The central question of the paper is how the concept of ecopreneurship is enacted in the everyday life of the ethical fashion organisations and how this materialises in terms of cultural practices, in particularly coping narratives and (micro) stories. The aim of the paper is to contribute to understanding of emerging sustainability industries and to help improve ecopreneurship managerial practice. The paper is based on a current PhD project on narratives related to the ethical fashion industry.
Language
English
Keywords
narratives of change
micro-stories
ecopreneurship
fashion industry
ethical fashions
ethics
clothes
ModaFusion
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Inderscience Enterprises
Publisher place
Genève
Volume
14
Number
2
Start page
230
End page
244
Pages
15
Subject(s)
Division(s)
Eprints ID
211533