What is frugal innovation? : Conceptualization and empirical evidence

ISBN
978-84-697-0377-9
Type
conference paper
Date Issued
2014-06-03
Author(s)
Language
English
Keywords
Frugal innovation; Reverse innovation
Good-enough innovation
Cost innovation; Emerging makets
International R&D
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Waves and Winds of Strategic Leadership for Sustainable Competitiveness
Start page
28
Event Title
14th European Academy of Management Conference (EURAM) 2014
Event Location
Valencia
Event Date
04.-07.06.2014
URL
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
232145
File(s)
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Thumbnail Image

open.access

Name

StephanWinterhalter.pdf

Size

483.39 KB

Format

Adobe PDF

Checksum (MD5)

6926970d62aebf5f21c7dfe6745e4fee