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  4. Cashierless Stores – the New Way to the Customer?
 
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Cashierless Stores – the New Way to the Customer?

Journal
Marketing Review St. Gallen
Type
journal article
Date Issued
2020-01
Author(s)
Schögel, Marcus  
Lienhard, Severin Dominic  
Abstract (De)
Cashierless stores are created all over the world in a variety of
formats and in different industries; they make use of the newest
technological developments to eliminate the traditional check-out
process. For each of the four defined phases of the purchasing
process (preparation, check-in, product selection, check-out), the
available technologies can be combined and applied in different
ways. The opportunities for stores range from cost reductions to
higher convenience to a potential refocusing on the customer.
Satisfying customer needs, however, remains the main objective.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher place
St. Gallen
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112509
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
259170
File(s)
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Thumbnail Image

open.access

Name

MRSG_0120_04_SPT_Lienhard_Schoegel_191107_is.pdf

Size

189.35 KB

Format

Adobe PDF

Checksum (MD5)

278af055eeb14c99bc2a6f74508565c4

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