Value Creation with B2B-Customers through Digital Sales Force Enablement with Tablets
Type
presentation
Date Issued
2017-05-16
Author(s)
Abstract
- Digital Sales Force Enablement: why does it matter? And what is it about?
- Where are the value creation levers?
- Real-life cases
- Some advice on how to do it right (the first time!)
- Where are the value creation levers?
- Real-life cases
- Some advice on how to do it right (the first time!)
Keywords
Digital Sales Enablement
Storytelling
B2B
App
Value Creation
Digitale Vertriebsunterstützung
Sales Transformation
Value Based Selling
HSG Classification
contribution to practical use / society
Event Title
Showpad Lunch & Learn
Event Location
FIFA Museum, Zurich
Event Date
16.05.2017
Subject(s)
Division(s)
Eprints ID
250869