Shareholder durch Corporate Brand Management überzeugen
ISBN
3834903477
Type
book section
Date Issued
2004
Author(s)
Editor(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management. Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Start page
273
End page
291
Pages
19
Subject(s)
Eprints ID
34310