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  1. Home
  2. HSG CRIS
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  4. Konzept des Dialogmarketing
 
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Konzept des Dialogmarketing

ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Belz, Christian
Editor(s)
Belz, Christian
Schögel, Marcus
Arndt, Oliver
Walter, Verena
DOI
10.1007/978-3-8349-9859-0_10
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
129
End page
141
Pages
13
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78971
Subject(s)
  • business studies

Division(s)
  • IMC – Institute for M...

Eprints ID
46234
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