Value-attenuation in distribution networks : Insights from a service dominant-logic perspective on retail out-of-stocks
Type
conference paper
Date Issued
2012-02-18
Author(s)
Abstract
This conceptual article examines the effects of out- of-stock items through the Service-Dominant (S-D) logic lens. Combining classic S-D logic research with recent applications of S-D logic in supply chains, this article examines the role that out-of-stock items play in value attenuation throughout the supply chain and its networks of actors. It presents a model of value co-creation where the brand manufacturer and customer demand meet in the retailer's realm for the "first moment of truth," and then develops a model of the total costs of a stock-out that are uncovered by the S-D logic perspective. It concludes with managerial implications showing how this perspective can bring previously misaligned incentives of supply chain actors into alignment.
Funding(s)
Language
English
Keywords
On-shelf availability
value attenuation
[http://www.sdlogic.net/ Service-Dominant logic]
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
2012 AMA Winter Marketing Educators' Conference Proceedings, Volume 23
Publisher
AMA
Start page
133
Event Title
2012 AMA Winter Marketing Educators' Conference
Event Location
St. Petersburg, FL
Subject(s)
Division(s)
Eprints ID
207802