JMM - The International Journal on Media Management
A full package of media management articles mark this issue of JMM - The International Journal on Media Management. This one deals with a very important issue - the new media impact on traditional media management. Four articles are devoted entirely to the focus theme. The first one tackle the question of new media and the transformation of book publishing industry. Nina D. Ziv of the Polytechnic University from New York reaches into the future facing the book publishing industry. Emergence of a whole range of new media have created important managerial tensions within the book publishing firms, she avers, they are the catalyst of change and are creating opportunities that will enable the industry to regenerate its business.
Institut für Medien und Kommunikationsmanagement, MCM