Performance Measurement in Marketing und Verkauf

Journal
Zeitschrift für Controlling, Accounting & System-Anwendungen
Type
journal article
Date Issued
2002
Author(s)
Reibstein, David
Language
German
HSG Classification
not classified
Refereed
No
Volume
46
Number
1
Start page
18
End page
25
Pages
8
URL
Subject(s)

other research area

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
42433
File(s)
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open.access

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Format

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