The Annual Report: A Tool for Reputation Management? : An explorative Analysis
Type
conference paper
Date Issued
2009-05-30
Author(s)
Abstract
The annual report is the most important instrument of corporate reporting, aimed at a variety of important stakeholders and covering a wide range of topics. Given that corporate reputation is an aggregation of stakeholders' perceptions of a company over time, it can be argued that the annual report should play a significant role in a company's reputation management efforts. The study presented in this paper was aimed at identifying the congruence of companies' emphases in the preparation, design and publication of their annual reports and established drivers of corporate reputation. While reputation management does not appear to be an explicitly dominant objective of annual report design and publishing, corporate reputation drivers can be shown to be incorporated in most core aspects of this most important communication instrument.
Funding(s)
Language
English
Keywords
Annual Report
Corporate Reporting
Reputation Management
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Reputation Institute
Start page
19
Event Title
13th International Conference on Reputation, Brand, Identity & Competitiveness
Event Location
Amsterdam
Event Date
28.-30.05.2009
Subject(s)
Division(s)
Eprints ID
53898