Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products
Journal
Journal of Marketing Research
ISSN
0022-2437
Type
journal article
Date Issued
2020
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
American Marketing Association
Volume
57
Number
3
Start page
509
End page
526
Subject(s)
Eprints ID
260373