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Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products
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Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products
Journal
Journal of Marketing Research
ISSN
0022-2437
Type
journal article
Date Issued
2020
Author(s)
Walter, Maik
Hildebrand, Christian
Häubl, Gerald
Herrmann, Andreas
DOI
10.1177/0022243720901520
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
American Marketing Association
Volume
57
Number
3
Start page
509
End page
526
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/113170
Subject(s)
behavioral science
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
260373