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The Impact of Product Display Formats on Consumers' Exploratory Search Behavior and Choice of Novel Product Alternatives
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The Impact of Product Display Formats on Consumers' Exploratory Search Behavior and Choice of Novel Product Alternatives
Type
conference paper
Date Issued
2016
Author(s)
Walter, Maik
Hildebrand, Christian
Herrmann, Andreas
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
European Marketing Association Conference (EMAC)
Event Location
Oslo, Norway
Event Date
2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/105566
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256822