Verlust-Potenziale mit Kunden bis zum Auftrag mindern
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2019-03
Author(s)
Dannenberg, Holger
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Gabler/GWV-Fachverl
Publisher place
St.Gallen
Number
2
Start page
76
End page
82
URL
Subject(s)
Division(s)
Eprints ID
256871