Ästhetik im Design digitaler Produkte

Nach einer Einführung in dieÄsthetikfrage und der damit verbundenen Begriffsklärung folgt einÜberblick zu den Forschungsansätzen, die sich mit der Beurteilung digitaler Produkte befassen. Der Hauptteil widmet sich der Architekturtheorie nach Vitruv. Dieser in der Antike entwickelte Ansatz ist bis heute gültig: Ein Gesamtwerk sei gleichermassen nach Utilitas (Problemlösung), Firmitas (Systemtechnik) und Venustas (Ausdruck) zu beurteilen. Damit liegt kein Rezept für digitale Kunst vor, aber eine Möglichkeit, sich neuen Erscheinungsformen analytisch zu nähern. - This document is written IN GERMAN. - Overview: The question of aesthetics (which originally denotes"cognition") of digital information and entertainment is a question about the reception of these as an aesthetic value.Each epoch develops its own virtuosity in relation to the renewals of its current era. Also today, design and art develop due to contemporary"defining technologies" which are the digital information and communciation technologies.Where do new designs emerge, where is the cradle of contemporary art? What is new is interaction with digital agents and telepresence in virtual realities. What, therefore, must be designed anew are: New realms, new places, new roles, new identities, new interaction and transaction patterns, new styles of encounter in the digital media.The paper focuses on human interaction via computers and asks about the understanding of"quality" referring to such interactions.Author Brenda Laurel (Computers as Theatre, 1991) has chosen writings of the ancient Greek philosopher Aristotle as guide to assess the drama of human-computer interaction. We have chosen writings of the ancient Latin engineer and architect Marcus Vitruvius Pollio to assess the usability (utilitas), structure (firmitas) and appeal (venustas) of virtual worlds.The paper furnishes no recipe for digital art but an assessment method for a deeper understanding about the appearance of digital products.