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CAN ESCAPIST USE OF FACEBOOK BE TRIGGERED BY FACEBOOK PUSH NOTIFICATION?
ISSN
978-961-286-616-7
ISSN-Digital
978-961-286-616-7
ISBN
978-961-286-616-7
Type
conference paper
Date Issued
2022-06-23
Abstract (De)
In this paper, the unplanned and spontaneous use of Facebook (FB) triggered by FB push notification (FPN) is explored. The concept of triggered FB use was introduced as a new type of FB use that is provoked intentionally by FB via personalized FPN. The results presented in the paper show that FPN are powerful instruments to get users back to FB. Even though FPN typically trigger users with one specific announcement, most users that react on them get immersed by the broad and persuasive offerings of FB and stay longer on the platform than it is necessary to act upon the activities promoted by the FPN. These longer stays often show escapist characteristics. Thus, FPN provide users an opportunity to escape spontaneously from the current activities and psychological states when FPN arrive. Positive gratification resulting from such spontaneous visits lays the ground for future positive reaction on FPN as users try to repeat the rewarding experience.
Language
English
Keywords
Facebook
Push Notification
Escapism
Social Media.
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
35th Bled Conference: Digital Restructuring and Human (Re)action
Publisher place
Proceedings 35th Bled Konferenz
Start page
187
End page
202
Pages
15
Event Title
35th Bled Conference
Event Location
Bled, Slovenien
Event Date
26.06.2022
Subject(s)
Contact Email Address
katarina.stanoevska@unisg.ch
Eprints ID
268135