Perception and Preference Formation Patterns of Individuals when Purchasing Brands of Different Product Categories
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1994
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
19
Start page
57
End page
74
Pages
18
Subject(s)
Division(s)
Eprints ID
2878