Beyond Nudging - Boosting Consumer Decision-Making through Gamification

Boosting is defined as context-specific and in-time education of people with the target of increasing their knowledge,
empowering them to make better decisions. We set out to
develop a conceptual model of how the quality of choice can
be affected by boosting. The success of boosting depends on
the intrinsic motivation of people to be educated in a certain
context. Having found that this intrinsic motivation to learn
is lacking in financial services, our conceptual model shall
also consider how gamification can impact the effect of
boosting on choice.