High-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)
Journal
Marke 41: Das Neue Journal für Marketing
ISSN
1866-5438
Type
journal article
Date Issued
2016-11-02
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher
MIM, Marken Institut München
Publisher place
München
Number
5
Start page
8
End page
16
Subject(s)
Division(s)
Eprints ID
249586