innogy: Rebranding and Transforming a Multinational Energy Company - Case Study Update

This case update (original case: 'innogy: Rebranding and Transforming a Multinational Energy Company) describes important events that occurred in 2017 and 2018 after the innogy rebranding project in 2016. It has to be transparent that this part of the case was created independently by the authors (ie, not in cooperation with the company) and is based solely on public sources. This item is suitable for postgraduate courses.