Corporate Social Responsibility (CSR) is losing steam. Many – perhaps too many? – corporations have embraced it, but too often they seem to look at it merely as a new source for growth and profits or as an act of charity, rather than as a philosophy that transforms the way they do business. As a consequence, criticism has been mounting in recent times. CSR, such is the impression, is lacking force and overall impact, and it has not kept what it once promised.