Intra-Organizational Nudging: Designing a Label for Governing Local Decision-Making
Even though organizations may plan for long-term enterprise-wide ob-jectives, they are shaped by local decision-maker’s actions. The latter tend to have conflicting goals, such as short-term and immediate satis-faction of local business needs over organization-wide objectives. While local and diverse decision-making enables specialized products and services, ungoverned behavior may lead organizations that are hard to control and manage. Hence, the challenge is to harness, rather than eliminate decentral autonomy by reaping its benefits while limit-ing its downsides. Pursuing this purpose, this Design Science Research (DSR) study presents the creation and evaluation of a governance mechanism: a nudge-based label. It also contains a set of design fea-tures, which are evaluated quantitatively and qualitatively with expert surveys and discussions. The contributions include design knowledge about labels and the investigation of nudging as an intra-organizational governance mechanism.
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
itAIS2021: XVIII Conference of the Italian Chapter of AIS - Digital Resilience and Sustainability: People, Organizations, and Society
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