Overcoming Ownership Risk at the Base of the Pyramid with Access-based Services
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1510804500
Type
conference paper
Date Issued
2015-02-14
Author(s)
Schaefers, Tobias
Narayanamurthy, Gopalakrishnan
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Marketing Educators' Conference 2015: Marketing in a Global, Digital and Connected World
Publisher
American Marketing Association
Event Title
AMA Winter Marketing Educators' Conference 2015
Event Location
San Antonio, USA
Event Date
13.-15.02.2015
URL
Subject(s)
Division(s)
Eprints ID
235713