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A Cross-National Investigation of the Effects of Country of Origin and Brand Name on the Evaluation of a New Car
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A Cross-National Investigation of the Effects of Country of Origin and Brand Name on the Evaluation of a New Car
Journal
International Marketing Review
Type
journal article
Date Issued
1996-02-20
Author(s)
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Number
13 (5)
Start page
76
End page
97
Pages
22
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62532
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
220773
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