Revenue Model Diversification as Growth Strategy For Technology Ventures
Type
conference paper
Date Issued
2022
Author(s)
Abstract (De)
Technology ventures frequently employ not just one, but several revenue models in their business models. Yet, such revenue model diversification has not been subject of academic investigations so far. This study responds to the research question if and under which conditions revenue model diversification is a viable growth strategy for technology ventures. Specifically, this study maintains that the effect of revenue model diversification on venture growth is influenced by certain demand (i.e., demand heterogeneity) and supply-side factors (i.e., founder experience). The theory will be tested with a hand-collected survey and panel dataset as received from more than 150 Swiss and German ventures from the sectors of Fintech and Internet of Things, founded between 2014 and 2018.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
SMS 42nd Annual Conference
Event Location
London
Event Date
20.09.2022
Subject(s)
Division(s)
Eprints ID
267954