This paper challenges the current discourse on ecopreneurship and existing typologies. Through examining 40 ecopreneurs within the ethical fashion movement, the paper aims to contribute to a process-based view of ecopreneurship. The method used explores possibilities to study the organization of the movement which the paper poses as a 'rhizomatic network'.
contribution to scientific community
Academy of Management
69th Academy of Management Annual Meeting (AOM) 2009 "Green Management Matters"