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Die Bestimmungsgrössen der Markentreue beim Pkw-Kauf: Ergebnisse einer empirischen Untersuchung
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Die Bestimmungsgrössen der Markentreue beim Pkw-Kauf: Ergebnisse einer empirischen Untersuchung
ISBN
3-8006-2010-3
Type
book section
Date Issued
1996
Author(s)
Herrmann, Andreas
Bauer, Hans
Huber, Frank
Editor(s)
Bauer, Hans
Dichtl, Erwin
Herrmann, Andreas
Language
German
HSG Classification
not classified
Refereed
No
Book title
Automobilmarktforschung
Publisher
Vahlen
Publisher place
München
Start page
119
End page
132
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62791
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
2676
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