Confusion goes Discount
Journal
io new management
ISSN
1660-5683
Type
newspaper article
Date Issued
2005-05-24
Author(s)
Schweizer, Markus
Abstract (De)
Wieso verwirrte Konsumenten das Discountphänomen unterstützen und was die
Detailhändler gegen die «Consumer Confusion» tun können.
Language
German
Keywords
Consumer Confusion
discount
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Springer Schweiz
Publisher place
Zürich
Number
-
Start page
4
URL
Subject(s)
Division(s)
Eprints ID
216099