The Ups and Downs of Multi-Dimensional Prices: A Field Study with German Car Buyers
Type
conference paper
Date Issued
2009-05-26
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
European Marketing Academy
Start page
1
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
Subject(s)
Division(s)
Eprints ID
51838