Scenario planning for innovation development: an overview of different innovation domains
Journal
International Journal of Technology Intelligence and Planning (IJTIP)
ISSN
1740-2832
ISSN-Digital
1740-2840
Type
journal article
Date Issued
2012-01
Author(s)
Research Team
iw6-init
Abstract
Innovations expressed by customers are often unstructured, unclear, and ambiguous, making it difficult to interpret customers' contributions, integrate them into a company's R&D department and transfer them into comprehensible requirements for the development of product, service or software innovations. To close this gap, the paper presents scenarios as a technique to support communication between customers and developers along the R&D process and to reduce feedback cycles. A basic understanding of scenarios and their application in innovation management is delivered by outlining scenario definitions, identifying dimensions for the classification of scenarios, and providing an overview of scenario representation techniques for different innovation domains.
Language
English
Keywords
scenario planning; innovation management; customer integration
CCC
HSG Classification
not classified
Refereed
Yes
Publisher
Inderscience Publishers
Publisher place
Geneva
Volume
8
Number
2
Start page
95
End page
114
Pages
20
Subject(s)
Division(s)
Eprints ID
223578
File(s)![Thumbnail Image]()
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open.access
Name
JML_363.pdf
Size
1.44 MB
Format
Adobe PDF
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