Transformation Markenkommunikation – Ein zukunftsorientierter Ansatz zum ganzheitlichen Management von Markenauftritten
Type
conference lecture
Date Issued
2019
Author(s)
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
Global Center for Customer Insight
Event Title
Transformamus Conference
Event Location
Zurich, Switzerland
URL
Subject(s)
Division(s)
Eprints ID
263358