Corporate Brand Management
ISBN
978-3-322-94638-6
Type
book
Date Issued
2004
Author(s)
Esch, Franz-Rudolf
Kernstock, Joachim
Langner, Tobias
DOI
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gabler Verlag
Publisher place
Wiesbaden
Volume
1. Aufl.
Start page
375
URL
Subject(s)
Division(s)
Eprints ID
33579