This infographic targets the debate on the dichotomy of trust and distrust, arguing in favor of trust and distrust being two seperate constructs, hence are not two opposite ends of the same continuum. Further, this infographic shows, that trust and distrust have different antecedents, distinct properties and disparate outcomes.
Given this, this infographic further summarizes the current state of (scientific / evidence-based) practices, dedicated to enable trust building in institutions, with a special emphasis on public institutions (NGOs, Public Sector Firms, INGOs), such as the International Red Cross /Red Crescent Society.
Also, this infographic gives practical advice for decision makers in order to effectively manage corporate trust building activities in an evidence-based manner.
Trust Evidence-based Management Trust in Institutions Integrity Value Congruence
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Power of Humanity, Red Cross Red Crescent Forum (RC2)