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Value Creation in an Omnichannel World: Understanding the Customer Journey
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Value Creation in an Omnichannel World: Understanding the Customer Journey
Type
conference paper
Date Issued
2016
Author(s)
Barwitz, Niklas
Maas, Peter
Language
English
HSG Classification
contribution to scientific community
Event Title
La Londe conference for service management
Event Location
La Londe
Event Date
31.05-03.06.2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104864
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
247961
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