How to Manage Crowdsourcing Platforms Effectively?
Journal
California Management Review
ISSN
0008-1256
ISSN-Digital
21628564
Type
journal article
Date Issued
2018-02-01
Author(s)
Research Team
IWI6
Abstract
To profit from crowdsourcing, organizations can engage in four different approaches: microtasking, information pooling, broadcast search, and open collaboration. This article presents 21 governance mechanisms that can help organizations manage their crowdsourcing platforms. It investigates the effectiveness of these governance mechanisms in 19 case studies and recommends specific configurations of these mechanisms for each of the four crowdsourcing approaches. Also, it offers guidance to organizations that host a crowdsourcing platform by providing recommendations for implementing governance mechanisms into their platforms and building up governance capabilities for crowdsourcing.
Language
English
Keywords
Crowdsourcing
Governance
Platforms
CCC
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Sage Publishing
Publisher place
Thousand Oaks, CA
Volume
60
Number
2
Start page
122
End page
149
Pages
27
Subject(s)
Division(s)
Eprints ID
252464
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