Antecedents and Consequences of Customer Activities
Type
conference paper
Date Issued
2009-05-26
Author(s)
Gnoth, Jürgen
Vergani, Gianni
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
EMAC
Start page
5
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
URL
Subject(s)
Division(s)
Eprints ID
52473