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  4. Antecedents and Consequences of Customer Activities
 
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Antecedents and Consequences of Customer Activities

Type
conference paper
Date Issued
2009-05-26
Author(s)
Schagen, Alexander
Gnoth, Jürgen
Belz, Christian
Zupancic, Dirk
Vergani, Gianni
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
EMAC
Start page
5
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/76084
Subject(s)
  • business studies

Division(s)
  • IMC – Institute for M...

Eprints ID
52473
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