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  4. Understanding the Impact of Sustainability and CSR Information in D2C Online Shops on Consumer Attitudes and Behavior – A Literature Review
 
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Understanding the Impact of Sustainability and CSR Information in D2C Online Shops on Consumer Attitudes and Behavior – A Literature Review

Type
conference paper
Date Issued
2021-01-05
Author(s)
Schacker, Maximilian  
Stanoevska-Slabeva, Katarina  
Abstract (De)
Many brands nowadays use direct-to-consumer channels such as proprietary online shops, in order to provide information related to their sustainability and CSR initiatives and to increase consumers’ perceptions of legitimacy of the company and its products. However, so far little is known about the effects of such information on consumer attitudes and behavior. This implies that the true benefit of S/CSR initiatives is currently not well understood by most companies and resource allocation in this area may be distorted. Therefore, in this literature review we consolidate and map existing research that can inform our understanding of this phenomenon. By analyzing a sample of 46 papers we find that research on the topic in a direct-to-consumer context is sparse, but that theories and empirical evidence from related contexts can help us grasp the issue to some extent.
Language
English
Keywords
D2C
Sustainability
CSR
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Hawaiian Int. Conf. on System Sciences (54. HICSS 2021)
Event Location
Mauii: IEEE Press
Event Date
05.01.2021
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/110737
Subject(s)

information managemen...

business studies

Division(s)

IWI - Institute of In...

MCM -Institute for Me...

Contact Email Address
katarina.stanoevska@unisg.ch
Eprints ID
261729

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