Electric Vehicle Drivers’ Search for Charging Convenience: The Role of Pricing and Paths to Effective Segmentation

Electric vehicle (EV) drivers currently encounter a multitude of tariffs and providers when charging at public stations. This study examines the impact of this situation on EV drivers’ satisfaction in Switzerland and finds a strong focus of the drivers on convenience and a lack of loyalty. The proximity and availability of charging stations are identified as key priorities. Furthermore, the study reveals the emergence of different driver segments, suggesting the need for tailored strategies.