Innovating Platform Business Models
ISBN
978-952-265-928-6
Type
conference paper
Date Issued
2016-06-19
Author(s)
Abstract
Digitalization, connected products and services, and shortening innovation cycles are widely discussed topics in management practice and theory and demand for new concepts. Platforms are such a concept and find successively entry into a growing number of companies. However, research did not yet address how business models for platforms can be innovated. Thus, we build on a multi-case study and analyze how three major companies, Amazon, Apple and Google innovated their business models. We found out, that each company still runs its original platform business model, which got innovated through the addition of new business models, when the platform’s scope got expanded. Strategically, this was done out of offensive, defensive and opportunistic reasons. Furthermore, each business model of a platform is interrelated with the core business model, being in a one-sided or mutually beneficial relationship to each other.
Language
English
Keywords
Platform
Ecosystems
Business Model Innovation
Business Model Portfolio
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Proceedings of the XXVII ISPIM Conference
Publisher
ISPIM International Society for Professional Innovation Management
Publisher place
Porto
Event Title
XXVII ISPIM Innovation Conference 2016
Event Location
Porto, Portugal
Event Date
19.-22.06.2016
Subject(s)
Division(s)
Eprints ID
248724
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Paper_BM & Platforms.pdf
Size
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Format
Adobe PDF
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