Risk Reduction at the Base of the Pyramid: The Role of Access-Based Services
Type
conference paper
Date Issued
2015-05-17
Author(s)
Schaefers, Tobias
Narayanamurthy, Gopalakrishnan
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
URL
Subject(s)
Division(s)
Eprints ID
239907