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Risk Reduction at the Base of the Pyramid: The Role of Access-Based Services
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Risk Reduction at the Base of the Pyramid: The Role of Access-Based Services
Type
conference paper
Date Issued
2015-05-17
Author(s)
Schaefers, Tobias
Moser, Roger
Narayanamurthy, Gopalakrishnan
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106456
Subject(s)
business studies
Division(s)
FIM - Research Instit...
Eprints ID
239907