Loyalty Formation for Different Customer Journey Segments
Journal
Journal of Retailing
ISSN
0022-4359
Type
journal article
Date Issued
2019
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Elsevier
Volume
95
Number
3
Start page
9
End page
29
Subject(s)
Eprints ID
257030