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Towards a dynamic mode of design management and beyond
ISBN
978-0-615-99152-8
Type
conference paper
Date Issued
2014-09-02
Author(s)
Acklin, Claudia
Editor(s)
Bohemia, Erik
Rieple, Alison
Liedtka, Jeanne
Cooper, Rachel
Abstract
In 1965, the need for design management as project management was voiced at a time when new forms of consumerism became affordable for the masses. However, in an environment of disruptive change, in which "age of less" consumption is propagated, when digital technologies allow for new business models and distribution channels without intermediaries, design as a company resource can also become "sticky". Today, firms have to continuously absorb new knowledge and quickly socialise it throughout the company. Design management may need to lead the way towards more dynamic ways of doing business. Furthermore, design management may have to venture strongly into the entrepreneurial side of business, recognizing, evaluating, and exploiting new business opportunities. This conceptual paper will look at three different modes of design management: simple design management or the management of design activities within organisations; integrated design management or the coordination of all relevant design activities within a firm across all company levels; and dynamic design management, which builds on the dynamic capability concept. In addition, this paper will raise the question of whether there should be a fourth mode, building on the basics of entrepreneurship, called "entrepreneurial design management".
Language
English
Keywords
Unternehmertum
Design
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Proceedings of the 19th DMI : Academic Design Management Conference
Publisher
Design Management Institute
Publisher place
Boston, MA, USA
Number
2
Start page
1907
End page
1927
Event Title
19th DMI International Design Management Research Conference
Event Location
London
Event Date
02.-04.09.2014
Subject(s)
Division(s)
Eprints ID
232635