Sustainable Marketing
ISBN
978-0-13611707-0
Type
book
Date Issued
2011
Author(s)
Martin, Diane M.
Abstract (De)
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Pearson Prentice Hall
Publisher place
New York
Start page
264
Subject(s)
Division(s)
Eprints ID
220826