MediaMarkt: The price-active market entry into Switzerland
Type
case study
Date Issued
1997
Author(s)
Schindler, H.
Language
English
Keywords
Handelsmanagement
market entry
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Sage Publications
Publisher place
London
URL
Subject(s)
Division(s)
Eprints ID
34827
File(s)