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Einfluss des Marketing : Löwen brauchen nicht zu brüllen
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Einfluss des Marketing : Löwen brauchen nicht zu brüllen
ISBN
978-3-905819-18-2
Type
book
Date Issued
2011
Author(s)
Reinecke, Sven
Belz, Christian
Reinhold, Michael
Schmitz, Christian
Schögel, Marcus
Zupancic, Dirk
Language
German
Keywords
Marketing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Institut für Marketing der Universität St. Gallen
Publisher place
St. Gallen
Start page
183
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/95336
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
72147